Nestlé, a leading baby food brand, finds itself under scrutiny for its marketing strategies that target low-income countries with high-added sugar products. In contrast to Switzerland, where similar products are offered without added sugars, investigations by Public Eye and IBFAN have uncovered Nestlé’s controversial approach. By utilizing influencers and various other strategies, Nestlé aims to boost sales in ways that contradict WHO guidelines on infant nutrition. It has been found that products like Cerelac and Nido contain significant amounts of added sugar, posing risks of obesity and other diseases in children. Despite Nestlé’s claims of reducing added sugar, there still exists a large disparity between product standards in low-income and high-income countries.
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