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Violations of the International Code on Marketing of Breastmilk Substitutes
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What is Inthernational Code of Marketing of Breastmilk Substitutes?
The Code is a global framework that regulates the marketing of breastmilk substitutes, issued by the World Health Organization in 1981 WHA (the World Health Assembly).
All WHO member state is recommended to adopt the Code into national legal instruments
Meanwhile the baby food industry is required to comply with the Code
Why the Code is important?
The Code is issued as a response to the aggresive marketing of and the use of breastmilk substitutes which has led to infant mortality and morbidity
The Code applies with it subsequent WHA Resolutions
WHA Resolutions
the Code
Relevant WHA resolutions are recommendations on the provisions of infant and young chil feeding. The subsequent WHA Resolutions are a response to the updated situation (of the unethical marketing of BMS)
Relevant WHA Resolutions
  1. Concerning Free BMS (1986 1992 1994)
  2. Practice of providing infants with follow up milks is not necessary (1986)
  3. Financial support to health professionals does not create conflicts of interests (2005)
  4. Recommendation of '6 months' exclusive breastfeeding, with safe and appropriate complementary foods and continued breastfeeding for up to two years or beyond (2001, 2005)
  5. Endorses the Global Strategy on Infant and Young Child Feeding (2002)
  6. Ensure that nutrition and health claims for BMS are not permitted unless national egislation allows (2005)
  7. Urges Member States to scale up efforts to monitor and enforce national measures and to avoid conflicts of interest (2008)
  8. To end inappropriate promotion of foods for infants and young children and to ensure that claims not be permitted for foods for infants and young children (2010)
  9. Developing or strengthening legislative, regulatory or other measures to control the marketing of breastmilk substitutes (2012)
  10. Ending inappropriate promotion of foods for infants and young children up to the age of three years (2016
  11. Take all necessary measures to end inappropriate marketing of foods for infants and young children (2018)
Articles
See all
marketing of commercial milk formula during covid-19 in indonesia
Marketing of commercial milk formula during COVID-19 in Indonesia Baby food marketing poses a substantial barrier to breastfeeding, whichadversely affects mothers’ and children’s health. Over the last decade, thebaby food industry has utilised various marketing tactics in Indonesia, includingdirect marketing to mothers and promoting products in public spaces and withinthe healthcare system. This study examined … Continue reading “Marketing of commercial milk formula during COVID-19 in Indonesia”
March 10, 2023 PelanggaranKode Writer
Marketing of commercial milk formula during COVID-19 in Indonesia Marketing of commercial milk formula during COVID-19 in Indonesia Baby food marketing poses a substantial barrier to breastfeeding, whichadversely affects mothers’ and children’s health. Over the last decade, thebaby food industry has utilised various marketing tactics in Indonesia, includingdirect marketing to mothers and promoting products in public spaces and withinthe healthcare system. This study examined … Continue reading “Marketing of commercial milk formula during COVID-19 in Indonesia”
March 10, 2023
let’s understand the international code of marketing for breastmilk substitutes
Let’s Understand the International Code of Marketing for Breastmilk Substitutes Have you ever received “gifts” in the form of baby formula milk or a bottle of post-natal nipples from the hospital where the mother gave birth? Have you ever been called by a telemarketing officer from a baby formula company? Or have you ever seen … Continue reading “Let’s Understand the International Code of Marketing for Breastmilk Substitutes”
May 21, 2021 PelanggaranKode Writer
Let’s Understand the International Code of Marketing for Breastmilk Substitutes Let’s Understand the International Code of Marketing for Breastmilk Substitutes Have you ever received “gifts” in the form of baby formula milk or a bottle of post-natal nipples from the hospital where the mother gave birth? Have you ever been called by a telemarketing officer from a baby formula company? Or have you ever seen … Continue reading “Let’s Understand the International Code of Marketing for Breastmilk Substitutes”
May 21, 2021
the baby brands turning indonesian instagram into free formula ads
The baby brands turning Indonesian Instagram into free formula ads Multinational baby formula companies, such as Nestlé and Danone, are using social media to market to consumers in South East Asia in ways that raise serious concerns they may violate World Health Organization (WHO) guidelines. The companies have changed their advertising tactics during the coronavirus … Continue reading “The baby brands turning Indonesian Instagram into free formula ads”
May 21, 2021 PelanggaranKode Writer
The baby brands turning Indonesian Instagram into free formula ads The baby brands turning Indonesian Instagram into free formula ads Multinational baby formula companies, such as Nestlé and Danone, are using social media to market to consumers in South East Asia in ways that raise serious concerns they may violate World Health Organization (WHO) guidelines. The companies have changed their advertising tactics during the coronavirus … Continue reading “The baby brands turning Indonesian Instagram into free formula ads”
May 21, 2021
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Violations of the International Code on Marketing of Breastmilk Substitutes
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